La Paz, Mexico - the city of peace and abundance on the Sea of Cortez - has established the La Paz Tourism Board and launched a comprehensive awareness campaign. With the negative publicity about drug related violence in Mexico, the tourism board has released new data confirming that La Paz is one of the safest cities in all of North America. It offers details on approximately $1 billion in environmentally sensitive developments emerging over the next five years - including Bahía de los Sueños. Most importantly, the city near the southern tip of Baja California is gradually revealing what few travelers and second-home owners from the U.S., mainland Mexico, and around the world have discovered for themselves: That it is a place blessed with great natural, recreational and cultural abundance.
The awareness campaign has been named, La Paz: City of Peace and Abundance on the Sea of Cortez and will include advertising, a new website, blog and social-media presence. The campaign is intended not to bring the world to La Paz. Rather, it is for those who respond to such a quietly beautiful and personally uplifting destination to discover the city.